International marketing consultant & fractional CMO for SMEs
I carry your brand across the language barrier
… both ways.
Native English and Italian. Senior on both sides of the table. I help Italian companies win in English-speaking markets, and international brands win in Italy — handling the strategy, the story, the build and the growth, so nothing gets lost in translation. One contact, from first brief to measurable results.
Why companies choose me over an agency
The rare third option between an export consultant and a digital agency.
Two native languages, one brain
I’m British and Italian by nationality and native in both languages. Your English isn’t translated and your Italian isn’t outsourced — the same person sets the strategy and writes the words.
I’ve run the businesses I advise
Chief Marketing Officer, e-commerce founder, hospitality owner, trade-show PR lead. I’ve lived the results I sell, not just presented them on a slide.
The whole package, joined up
Strategy, brand, storytelling, websites and e-commerce, SEO, AI-search, paid, email, social and video — coherent, because one senior person owns it end to end.
Built for AI search (GEO)
I make brands visible not just on Google but inside the AI answers buyers now trust — in English and Italian. A discipline most corridor competitors don’t even mention.
What I can do for you
Six services. One senior contact.
Strategy & Fractional CMO
Cross-border strategy, market-entry planning and senior marketing leadership on tap — without a full-time hire.
Brand Identity & Storytelling
A brand and a narrative that stay credible when they cross a border — in the tone of each market.
Websites & E-commerce
Responsive sites and stores (WordPress, WooCommerce, Shopify) built to get found, build trust and sell — in the right language.
SEO & GEO (AI-search)
Rank on Google and get cited by ChatGPT, Gemini, Perplexity and Google AI — in English and Italian.
Growth Marketing
Paid, email, social and content — matched to the markets you actually trade in, and measured every step.
AI-Enabled Marketing
The speed of AI, directed by 25 years of judgement — faster research, content and localisation, done well.
Two directions, one specialist
Going international?
I take Italian brands into the UK, US, Gulf and beyond — with the tone, culture and search behaviour of each market handled properly, not just translated.
Coming to Italy?
I bring international brands into the Italian market with native brand, web and marketing that actually lands — and a head-office contact who speaks your language.
Proof, not promises
+400%
Brand visibility as CMO of Braun Classics, with engagement up 200%. See the case studies →
25+
Years building brands, sites and marketing across Italy and the English-speaking world.
#1
Built and grew the UK’s largest gravel-bike community from scratch.
No account managers. No junior handoffs. The person who plans your marketing is the person who does it — and I’d rather give you the honest version than the comfortable one.
Questions SMEs ask me
International marketing for SMEs: straight answers
What does an international marketing consultant do for an SME?
An international marketing consultant helps a small or mid-sized company win customers in a new country: positioning for that market, a brand and website that feel native, visibility on Google and AI search, and the campaigns that turn it into pipeline. I do this between Italy and the English-speaking world, natively in both languages, as one senior contact.
What is a fractional CMO?
A fractional CMO is a senior marketing director who works with you part-time or on retainer instead of as a full-time hire. You get strategy, budget and channel planning, and leadership of suppliers and campaigns, at a fraction of the cost of an in-house CMO. It suits growing SMEs that need a director’s judgement before they can justify a director’s salary. Read about the fractional CMO service →
What is GEO (Generative Engine Optimisation)?
GEO is the practice of making your brand understood, cited and recommended by AI answer engines such as ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews. It builds on SEO with clear entity information, structured data, direct answers and third-party proof. I deliver SEO and GEO together, in English and Italian. See the SEO & GEO service →
Do you work with companies outside Italy?
Yes. I work remotely with SMEs in the UK and Ireland, the rest of Europe, the USA and Canada, the UAE and Saudi Arabia, Australia and New Zealand, India and other English-speaking markets, in any time zone. I also help international brands enter the Italian market, with on-site work in Northern Italy when needed. See the markets I serve →
How is this different from hiring an agency or translating our website?
An agency usually splits strategy, copywriting and translation across different people, and a straight translation keeps your words but loses your tone, culture and search behaviour. I set the strategy and write the content myself, natively in both languages, so your brand stays coherent in every market. No account managers, no junior handoffs. More about how I work →
How do we start working together?
Book a free 30-minute call, or request a Corridor Audit: a fixed-scope senior review of your brand, website, SEO and AI-search visibility, with the three highest-value fixes prioritised. There is no retainer and no lock-in, so it is the easiest way to see whether we are a fit. Request a Corridor Audit →
Ready to stop losing the deal in translation?
Tell me where you’re headed. One honest conversation about your goals — in English or Italian.